Social networks are considered the most visited resources, and large amounts of information are posted daily. Many users are happy to post various information about themselves, ranging from full names and ending with the exact place of residence. And is open access to this information allows marketers to create and target advertising for certain groups of people they like; it will attract attention. Hyper-targeted advertising, often found in social networks, works well in this direction. But it’s still worth understanding its main features, how it works, and its benefits.
Targeted advertising in social networks is an advertisement shown to users of social networks according to specific parameters and characteristics.
The ad may be reflected for people of a certain age, gender, shared interests, hobbies, or smartphones with a specific operating system.
Targeted advertising is used not only for social networks but also in other types of advertising where an ad needs to be shown to a specific group of people.
Hyper-targeted advertising is advantageous in various social networks; it works excellently in them and promotes the company, namely its products or services. But still, there are many reasons why it is worth promoting these advertisements through social networks:
Hyper-targeted advertising effectively promotes a company’s brand, product, or services through social networks. And most importantly, it ideally selects the right audience, unobtrusively attracts interest, and users themselves go to the advertised company’s website and then make a profit.