Contextual advertising

Setting up contextual advertising in Google

We will set up well and conduct contextual advertising for your project using original developments and techniques.
Free estimate
Effective advertising for business
We dive deep into the specifics of your business, choosing every word in the ads. We know how to make contextual advertising effective with minimal budget expenditures.
Unique control technique
We use unique software to manage an advertising campaign. We analyze statistics using specialized modules. We always achieve positive results.
Conducting contextual advertising
We select a profitable strategy, adjust bids, collect statistics for weekly adjustments, do A/B testing, filter keywords, analyze the competition market and much more.
Contextual advertising is a fast and effective way to attract customers

Setting up contextual advertising is carried out by specialists based on the nuances of the client’s business. We carefully analyze everything and select the most suitable words in ads. Our unique software allows you to properly manage and advertise and analyze statistics.

We approach our duties responsibly, conduct market analysis, select the right keywords and an effective strategy. By contacting our company, you will get a quick and effective result, even for a minimal budget.

Choose a plan

Easy start
Basic setup of contextual advertising based on a small sample of keywords with a monthly advertising campaign.
from $1 400
from 1 week
Send request
Confident takeoff
Advanced collection of semantics, many ad groups, and weekly campaign optimization.
from $1 900
from 2 weeks
Send request
Flight is normal
A wide range of queries, multiple ad options, A/B testing, weekly audit, and optimization.
from $2 400
from 3 weeks
Send request
Simply space
Maximum query coverage, A/B testing, weekly audits, and daily advertising campaign optimization.
from $2 850
from 4 weeks
Send request


All reviews
James Curtis
James Curtis

Launched a new pizzeria in the city, wanted to move quickly and earn trust from customers. We made a site for contractors, which eventually turned out to be buggy and poorly working, so we decided to contact this company for help. We were presented with several preliminary options for changing, redesigning the site and improving its performance. The finished work was done within two weeks (the volume was large), after which they began to promote the site in the search. Due to excellent SEO advertising and the fact that the site has become convenient and practical for customers, an active increase in orders began. Every day, the statistics were actively growing, after which our company was clearly convinced that we turned to real specialists. Now the site is in the top 4 pizzerias of the whole city, overtaking even the most popular network pizzerias, which are widely known. Customers are increasingly turning to our website to order pizza on a colorful and convenient website, for which we are grateful to your company.

James Moore
James Moore

We needed a site for online delivery of shawarma throughout the city, with design, advertising and SEO promotion. I turned to Matumba, where I was immediately acquainted with the price list and the approximate time for the completion of the work. The finished work was done a little earlier than the deadline was set, I was consulted on the design throughout the entire time, so I was directly involved in this, which I especially liked. The first customers began to appear, and a month later I decided to order my own application for delivery, slightly expanded the assortment, and again provided the right to choose an approximate design in the application. Managers regularly get in touch, no one is lost after payment, this pleases. Coordinating with me throughout the promotion is also a good step, because they cannot make a mistake in this way (everything is built based on my requests). The finished application was tested, they even gave me a try before launch, everything works fine. As a result, they helped promote it and advertise it, now there are more than 10,000 downloads, which is an excellent result for a small town, so I was satisfied with Matumba!

George Edwards
George Edwards

We launched a new brand of clothes and shoes together with foreign designers, we needed SEO promotion to be in the top 3-4 sites in terms of popularity. I consulted with the manager, who outlined the whole promotion situation, named the prices and the approximate time it would take to complete the service. The price tags here are slightly lower than the market average, but the quality is noticeably higher + excellent service speed. I had a manager’s number who responded to messages almost around the clock without much delay. I was satisfied with the company, I want to say a special thank you for doing the work a little earlier (it helped to attract wholesale customers), so I have already recommended your service to my business partners.

Carl Jones
Carl Jones

We needed a site for selling a franchise, we help to run a business in the first few months. There is not much trust in franchises, so we decided to order the most friendly design for the future site + the site itself + optimization and advertising settings for it. As a result, the guys met the deadlines, they really liked the pricing policy, because competitors would have taken longer and more expensive. In just a month, we prepared a complete site from scratch, there were many questions about the design, so that I could roughly describe the option I liked. They also did an excellent job with the promotion, both from search queries and contextual advertising, there were a lot of transitions and calls, requests from potential customers. The design was done well, I asked the opinion of designers from abroad to find out how much they would have done something like this. I was told the price tag three times more than I gave Matumba for the full package with other promotions, so I am as satisfied with the result as possible.

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Contextual advertising: the main principles and types

Contextual advertising is a type of Internet advertising that follows the content of the main page, the interests of users, or the subject of search queries. Its main advantage is that it is individual for each client, and its content shows the main requests and information of interest. But still, it is worth studying the features, principles, types, and characteristics beforehand.

What is contextual advertising?

Contextual advertising of a website is an announcement about the sale of goods and the provision of services that the user can find on the website or in a search engine. It may include a thematic link to the site where the ad is placed or a query that the user entered or previously entered into the search engine.

The use of contextual advertising allows you to achieve essential goals:

  • Increase traffic and sales;
  • Demonstration and introduction of a new product or service to the market;
  • Conducting promotions and brand promotion;
  • Promotion of a new resource;
  • Improving the company’s image.

The main principles

The mechanism of contextual advertising is quite simple – the ad must match the requests, and as a result, the probability that the user will click on the ad will increase.

For an ad to work and promote goods or services, it must comply with the following principles:

  • It should be appropriate. If a user decides to go to the website with air tickets, and find out the schedule, cost, and other information, then advertising rail and car trips will be inappropriate. If the client were interested in these services, then he would use the corresponding sites;
  • Contextual advertising of the company should be visually attractive and exciting. It must be noticeable, bright, but most importantly, not too annoying, and catchy with poisonous colors.  Of course, the user will see such an ad, but it will not cause him positive emotions, and even more so, he will not have the desire to use the company’s services;
  • Informative. In advertising, everything should be clear about what is offered to customers. The main thing is that it should not contain questionable information that can be misleading. Contextual advertising should have explicit content – what the company offers, to whom, and at what price;
  • The offer must be unique and precisely directed. Setting up and promoting contextual advertising should reach the audience 100%.

Types of contextual advertising

Before ordering contextual advertising, it is worth considering the main types and features. But all of them aim to promote specific services or products of a particular company.

The following types of contextual advertising are distinguished:

  • Search engine. The user sees ads in the search results. The content of the ad block is made following the person’s requests. The system finds keywords in them and then shows ads based on them;
  • Thematic. Ads of this type are displayed on thematic websites. Thematic ads are shown on news resources and have unique places for this. Advertising systems conduct a study of the context of websites and user interests to show a banner, video, and other types of ads that match the preferences of the audience;
  • Media. Ads of this type can be displayed in search results, as well as in thematic advertising. The primary condition is the visualization of the banner, video, animation, and so on. Thanks to this advertisement, associations and positive reactions to the brand are formed.

Contextual advertising has an affordable cost. Promoting the company is considered the most budget-friendly, but it has high efficiency. The price depends on the length of service of the organization, requests, advertised products or services, and other parameters.

You can order contextual advertising in Matumba. We provide services all over the world. We employ experienced specialists who can do everything correctly and efficiently, and most importantly, the ad will constantly work and promote your business.

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